Hello All!
Sorry for
the lack of an update on Friday, but with the holidays coming up and trying to
finish a handful of scarves, I've been running around like a chicken with their
head cut off.
Anywho -
instead of talking about what I'm currently working on, today I'm going to
discuss what happens after I finish knitting a scarf. That is the
modeling, photo-taking and Photoshopping aspect of selling scarves (or anything
really) online.
As I said
last week when I talked about the conundrum of guy's scarves, I have two very
good friends - E and her sister A - who graciously allow me to stand them out
in the cold, modeling my scarves for pictures, all for the outrageous price of
a dim sum dinner and a few movies (and maybe a bottle of sakeā¦). This time
around E's husband J also allowed me to take pictures of him wearing my new
line of scarves for men - manly scarves! And while we poked quite a bit of fun
at J's first time modeling - he took it all in stride and did a fantastic job.
After the
photo-shoot - where I take about 12-15 pictures of each scarf, in various poses
and multiples to make sure I get at
least one with open eyes and in focus - I spend a few hours Photoshopping. This
is mostly to get the pics to the right size for Etsy and make sure the hue and
color balance look alright.
That done,
I work on pricing my items and writing descriptions - which is much more
difficult than it sounds. How do you convince someone to buy something they
can't first see or touch? Mostly I try to describe why and how my scarves would
be something they want to buy - why it would make their life better. Sounds
corny, but its true - you really have to convince people they need what you're selling. Furthermore, you
have to accurately describe how the color of the scarf and how it feels - which
is also more difficult than it sounds, as everyone sees color differently and
experiences textures in distinct ways.
After I
finish all this - they go live on Etsy. Be sure to look for my new items this
week! And use the coupon code BLKFRI15 to get 15% off all items in my shop now through
next Monday!
Casting
off,
Megan
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